15 Proven Ways From Semalt To Increase Website Traffic
Websites are one of the most important tools that represent companies in the digital world. They are the most effective tools to represent you personally and as a company on the digital level. However, having a website to be represented on the internet is not always enough in itself.
There are millions of websites from every industry on the Internet. For this reason, it is necessary to do various studies in order to rank your website above your competitors. To increase your website traffic, you should always create a regular and unique content plan.
When users search in search engines, the click-through rate to the website listed in the first place is around 40%. Therefore, if you want to rank higher in Google searches, you should follow the right strategy.
In this article, we will present you with 15 proven, very simple steps to increase your website traffic.
1. Share Regular, Original and Quality Content
Search engines give great importance to websites being active all the time. For this reason, you should regularly share quality and original content on your website. You should set your shares according to a certain calendar and publish them systematically. If you are to publish your content in bulk, this will not be the right method.
By sharing regular content on your website, you can attract more visitors and allow users to spend more time on it. You should also pay attention to many issues such as correct keyword analysis, sufficient content length, etc...
2. Share Search Intent-Driven Content
Every internet search has a specific user intent at the end. While creating or updating your content, you should optimize the content according to the search intent.
Google uses different algorithms to measure user experience. That's why content that is relevant to the search intent of users comes out on top for thousands of sites. If you take search intent into account when preparing your site's content, search engines will find your content relevant and make you appear at the top.
If you haven't yet decided how to create content with search intent in mind, create your content with empathy in the simplest possible way.
3. Post content of the right length
The length of your content is also an important ranking factor in search engines. First of all, you need to produce the right length of content to be on top of the search engines. However, the length of the content varies according to the topic. For some topics, 500 words will be too long, while for others, around 2000 words will be sufficient.
4. Respond to Users' Needs in Your Content
To increase traffic to your website, you can focus on keywords that have a query origin in your content. Every user searches the Internet to find answers to their specific questions. Therefore, answer all questions about your topic in your content. You can use the queries listed in the "Users also asked" section of the Google results page to answer these user search needs.
5. Add a Frequently Asked Questions (FAQ) Section to Your Content
You can add a Frequently Asked Questions section to your content to answer user questions on your website. This method is a point that many websites miss. However, it gives you the opportunity to share a broader view of the topic with the keywords that this implies. At the same time, you can create rich content that appeals to a wide range of users searching for different purposes. In addition, using the FAQ section will allow you to be listed as an FAQ schema in Google's snippet results.
6. Do Studies on Competitors' Keywords
To drive better traffic to your website, you need to choose the right keywords. First of all, you should choose keywords that you can rank well for yourself. Apart from that, you should also focus on keywords where your competitors are in a good position.
Many brands avoid developing strategies for competitor keywords. However, if you do better work on these keywords and share richer content, you can rank higher. Competitor analysis with an appropriate SEO tool such as Semalt's Dedicated SEO Dashboard is a technique that will always take you to the top.
7. Focus on Voice Calls
In recent years, voice search experiences have also started to gain an important place in search engines. So, create a content optimization and keyword strategy to include voice searches. Focus, for example, on voice searches such as "find me the most delicious meatballs", "call the nearest carpet cleaning company".
Depending on your industry, you can also attract serious traffic to your website through voice calls.
8. Share Original Video Content
In recent years, video content in search results has also attracted a lot of attention. Share original video content to attract and keep people on your website. For this, you can take a video yourself by standing in front of the camera.
Videos are the most consumed content on the internet. You can share video content on your page, add it to e-mails and drive more traffic to your website by sharing it on your social media accounts.
9. Update Your Old Content
The old-dated content on your website may be in the background in search engines compared to the current content. For this reason, you can update your content. This method is one that very few website owners use. While doing this, you can add new content that will enrich your content, and replace your outdated content with up-to-date information. In this way, you can both increase the value of the page and present it as new content.
10. Don't Forget Header Optimization
Competition in Google search results is very serious. No matter how important the quality of the content is, it is important to attract attention and market your content. For this, use interesting descriptions in your page titles, information that distinguishes you from your competitors, and make sure to create a title for your focus keyword in the title.
11. Create Short, Clear and precise Links
If you want to attract traffic to your website, the structure of the links on your site is also important. First of all, users need to know which page they are going to when they click on the link. At the same time, the link should be short and clear. It should contain short and meaningful keywords as well as the main keyword.
12. Perform On-Page SEO Optimization
To rank higher in search results and attract better traffic to your website, you should do on-site SEO optimization. For this, include the main keywords in the link text, titles, image descriptions and meta descriptions. At the same time, try to reduce the bounce rate on your website by providing internal links within the site.
13. Do Mobile Optimization Studies
The rate of mobile users in the internet environment is much higher than that of the desktop. With the Mobile-First Index update implemented by Google in the Google Search Console tool in 2018, websites with insufficient mobile optimization may be adversely affected in terms of traffic.
Make your website compatible with all operating systems and screen sizes. Make sure your website theme is responsive and improve the mobile experience of users with various mobile optimization studies.
14. Do the Visual Optimization
Always include visual content on your website. Using engaging images and videos in your content will drive user engagement to the top.
Images should also include targeted keywords in their alt texts, titles and subtitles. At the same time, images can be compressed to increase page display speed. If you are using the WordPress infrastructure, you may consider using your images in web format. If the sections needed for visual search results are properly ordered, you can get ahead of your competitors.
15. Always Optimize Your Site Speed
Site speed is very important for a user to spend time on your website. The user experience is more positive for websites with high page opening speed. According to global reports, one out of every two internet users leaves the site after opening a page in longer than 3 seconds.
On slow-loading sites, 8 out of 10 visitors do not re-enter the website. Therefore, if your page speed is not sufficient, search engines such as Google may throw you into the background. You can use this Semalt demo for site speed optimization.
Do Professional SEO Studies
One of the most important ways to drive organic traffic to your website is to do professional SEO work. By choosing the right keywords and optimizing your content correctly, you can drive more traffic to your website.
If you need professional support regarding the SEO of your website, you can get successful results with the Semalt SEO service. In addition, if you want to do these studies yourself, we strongly recommend that you use the Semalt DSD Free SEO tool.
Conclusion
To attract more organic traffic to your website, you need to rank higher in search engines. At the same time, you need to have long and quality content for this. In summary, focus on producing quality and unique content. Make sure you choose an easy-to-navigate, fast web theme and do SEO of your website regularly.
Remember, it's up to you to drive more traffic!